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HPmag | Magazine | Spring 2002

Spring 2002 Issue


SPRING 2002 Issue

Cover Story
THE WORLD OF HURRICANE PROTECTION
Trade Show and Conference
The only educational event for the Hurricane Protection market. Select from 8 Educational Seminars taught by expert instructors. Participate in providing attendees with everyday solutions, tools and strategies.

FEATURES

GUEST EDITORIAL
Hurricane Protection and the Internet
There are a lot of good reasons for going online.
by Scott D. Kuntz

MARKETING
Marketing Secrets On a Shoestring Budget
Strategies to help make you a marketer, not a seller.
by John A. Palumbo

ADVERTISING
Unique Selling Position
Concentrate your advertising efforts on what makes your company special.
by Michael Stahl
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